WMP Privacy Policy

This Privacy Policy describes how WMP Eyewear (“WMP,” “we,” “our,” or “us”) collects, uses, and shares your information when you use our website, mobile experiences, and customer service platforms (collectively, the “Services”). By accessing or using our Services, you acknowledge this Privacy Policy.

Updates to This Policy

We may update this Privacy Policy based on evolving laws, regulations, or industry practices. We will post changes to this page and encourage you to review it periodically. If changes are significant, we will take appropriate measures to inform you. If you do not agree with any updates, you should discontinue use of our Services.

Children’s Privacy

You must be at least 13 years old to use our Services. Our Services are not directed to children under 13 (U.S. COPPA) or under 16 (EU GDPR). We do not knowingly collect personal data from children. If we learn that we have inadvertently collected such data, we will delete it.

Personal Information We Collect

Information You Provide

• Name, billing/shipping address, email, phone number, payment information.
• Information provided when creating an account, subscribing to email/SMS, or contacting us through chat (Gorgias), phone, or email.

Information We Automatically Collect

• Device and browser information, IP address, time zone, operating system.
• Browsing behavior on our Services (pages viewed, referral source, search terms, clickstream data).
• Interaction with emails, ads, and SMS (e.g., opens, clicks, conversions).

Technologies Used

• Cookies (small files stored on your device).
• Log files (IP, browser type, referring/exit pages, timestamps).
• Web beacons / pixels / tags (track browsing, ad effectiveness, and conversions).

Prescription Data

If you provide us with your optical prescription information in connection with ordering prescription eyewear, you acknowledge and agree that this information constitutes sensitive personal data. WMP Eyewear collects and stores prescription data solely for the purpose of fulfilling your order, verifying accuracy, and providing customer support related to your eyewear. Prescription data is stored securely, is accessible only to authorized personnel and lab partners as necessary to complete your order, and is not sold or shared with third parties for marketing purposes. You may request a copy or deletion of your prescription data at any time by contacting us at service@wmpeyewear.com, subject to applicable laws requiring us to retain certain information.

Cookies, Pixels & Similar Technologies

We use cookies and similar technologies for functionality, analytics, personalization, and advertising.

Categories of Cookies We Use

• Strictly Necessary: Essential for core site functions, authentication, cart.
• Functional: Store preferences, session info.
• Performance/Analytics: Measure site usage, navigation, and improve functionality.
• Targeting/Advertising: Deliver relevant ads, retarget abandoned carts, and measure campaign performance.

Ad Pixels / Analytics Providers
We use tracking tools including:

• Google Analytics
• Meta/Facebook Pixel
• TikTok Pixel
• Snapchat Pixel
• Pinterest Tag
• Triple Whale
• Klaviyo / Attentive tracking for email & SMS campaigns

EU/EEA Visitors (GDPR)
In the European Union/EEA, we only load non-essential cookies and pixels (Meta, Google, TikTok, etc.) after you give consent through our cookie banner. You can withdraw consent at any time by adjusting your cookie preferences.

How to Control Cookies
You can manage cookies through your browser settings. Disabling cookies may limit functionality.

How We Use Personal Information

We use your information to:

• Fulfill and deliver orders.
• Process payments.
• Operate, maintain, and improve our Services.
• Communicate with you about orders, updates, and customer service requests.
• Personalize your experience and recommend products.
• Provide support and troubleshooting.
• Send marketing communications (with consent).
• Advertise and retarget through third-party platforms.
• Comply with legal obligations and prevent fraud.

Chat & Customer Support Data (Gorgias)

When you interact with us via live chat, email, or phone, your conversations and related personal information may be stored in Gorgias, our customer support platform. This data helps us:

• Track your requests and order history,
• Improve customer service quality, and
• Train our support team.

Gorgias processes your data only as necessary to provide these services. For more details, see Gorgias’ Privacy Policy.

We may use automated tools, including artificial intelligence, to assist in customer service communications

How We Share Personal Information

We may share your data with:

• Service providers (payment processors, shipping carriers, analytics providers, email/SMS platforms, customer service tools like Gorgias).
• Advertising partners (Meta, Google, TikTok, Snapchat, Pinterest, Triple Whale).
• Affiliates and subsidiaries for operational purposes.
• Legal authorities if required by law.
• Business transactions (merger, acquisition, divestiture).

We do not sell personal data for monetary value. We may “share” data for targeted advertising (cross-context behavioral advertising). You may opt out of this at any time (see Your Rights below).

Do Not Track

Some browsers send “Do Not Track” signals. We do not currently respond to these signals.

Data Retention

We retain customer order data as long as necessary to comply with tax, accounting, and legal obligations. Marketing data is retained until you withdraw consent.

Financial Incentives Disclosure

From time to time, we may offer discounts, rewards, or other benefits in exchange for providing personal information (e.g., email/SMS opt-ins). These may be considered “financial incentives” under certain privacy laws. Participation is voluntary, and you may withdraw at any time.

Your Rights (CCPA/CPRA, GDPR)

Depending on your location, you may have the following rights:

• Right to Know: Request what personal data we have collected and how it’s used.
• Right to Access: Request a copy of your personal data.
• Right to Delete: Request deletion of your personal data, subject to exceptions.
• Right to Correct: Request correction of inaccurate data.
• Right to Opt-Out: Opt out of sharing data for targeted advertising.
• Right to Data Portability: Request your data in a usable format.
• Right to Withdraw Consent: Opt out of marketing at any time.

We will not discriminate against you for exercising your rights.

To exercise these rights: Contact us at service@wmpeyewear.com. Only you or an authorized agent may make such a request.

Security

We follow industry best practices and PCI-DSS standards to secure your data. Sensitive data (credit cards) is encrypted (SSL, AES-256). No system is 100% secure, but we take reasonable measures to protect your information.

Accessibility

We are committed to ensuring digital accessibility for all customers. We aim to conform to WCAG 2.1 AA guidelines and regularly review our Services for accessibility improvements. If you experience issues accessing our site, contact us at service@wmpeyewear.com.

Marketing Opt-Outs

You may opt out of:

• Email marketing by clicking “unsubscribe” in any message.
• SMS marketing by replying STOP to any text.
• Direct mail or third-party marketing by contacting service@wmpeyewear.com with your full name, email, and mailing address.

Please allow 5 business days for email opt-outs and up to 8 weeks for postal mail changes.

Questions & Contact Information

For questions, complaints, or to exercise your privacy rights, contact our Privacy Compliance Officer:

Email: service@wmpeyewear.com
Mail:
WMP Eyewear – Privacy Compliance Officer
7575 E Redfield Rd Unit 119
Scottsdale, AZ 85260
USA